DIGITAL: Online & Everywhere
It starts with an award-winning website design built around functionality; constantly updated and enhanced with the latest tools and usability features, ensuring a customer experience that builds connections with our valued agents. The same approach guides our social media advancements, with millions of consumers engaging with our content there and on our Newsroom, which directly reaches tens of thousands each year.
longandfoster.com Enhancements
Continued to develop new functionality and added features to Long & Foster's website, including:
Coming soon listing search exclusive to Long & Foster
Automated notifications via text and phone, letting agents know when they receive leads from longandfoster.com
Upgraded search capabilities with clustered results for increased speed and usability, badges to easily identify Long & Foster listings and other valuable additions
A digital Spanish version of our buyers and sellers guides
Many more SEO and other digital upgrades, improving the site for agents and
consumers alike
Longandfoster.com website traffic
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OFFICE WEBSITES
Launched new office websites with a modern and responsive design for each Long & Foster office.
TEAM WEBSITES
Launched team websites, giving our agents the ability to showcase their teams collaboratively on one site.
CLIENT SATISFACTION
Received our 5,000th response to our Client Satisfaction Survey, maintaining our impressive 98% satisfaction rating.
Juwai
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VIRTUAL HOME BUYING & SELLING
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Charlottesville and Staunton/waynesboro Area 2019 Awards winners
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SOUTHWEST VIRGINIA 2019 award winners
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CRES Referral Web App
Developed an online web app for agents to quickly and easily submit referrals for client opportunities outside Long & Foster’s markets.
Greater richmond area 2019 award winners
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geofencing campaign HIGHLIGHTS
Overall CTR was triple the industry average of 0.10%
All tactics maintained an average CPM below $5.25
Delivered nearly 90,000 more impressions than the expected amount of 880,000
Lowest CPC of $0.74 was on Geofencing L&F offices with the mobile 320x50 creative size producing the most clicks
Long & Foster’s Luxury Homes Magazine SUMMER 2020 DIGITAL EDITION
Released on May 15th 2020
Digital ad play on major publication websites like WSJ.COM, MarketWatch.com, Barrons.com, FNLondon.com, MansionGlobal.com, Washingtonian.com, Georgetowner.com, BizJournals.com, BaltimoreSun.com, Philly.com, HomeandDesign.com, Richmond.com, Bizsense.com
Social media promotion across digital chanels
2 Million impressions to date | 380,000+ page views | up by 50% | 44 pages viewed per issue | 10x increase from last summer
Long & Foster’s Luxury Homes Magazine WINTER 2020 EDITION
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SOCIAL MEDIA
SOCIAL MEDIA
Expanded Long & Foster Real Estate's presence on Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo and more, reaching over 9.6 million people via social.
Managed posting and advertising on the Facebook, Twitter and LinkedIn accounts for Tailored Move, Long & Foster Insurance, Long & Foster Property Management and Home Service Connections and provided social support to Prosperity Home Mortgage.
Hosted 5 Facebook Live events with Boomer Foster and Gary Scott of Long & Foster Real Estate, reaching over 56,925 individuals.